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Free market economies are supply and demand driven, creating pruduct competition and price. But what if you take advantage of the market to gain profit out of ficticious fear and instability? Especially knowing there is no fear, or the waters muddy just to gain an edge. Some dealers are charging more for 2011 Prius, some even increased to $4,000 over MSRP when the market is not unstable.

Entune! Vehicle MultiMedia System!

It’s a match made in heaven: On the one hand, “Consumers have grown accustomed to having the world at their fingertips through their mobile phones,” according to Jon Bucci, vice president of the Advanced Technology Department at Toyota. And on the other, those buyers also have grown accustomed to Toyota meeting all their transportation needs. Now the automaker is putting both those expectations together with the Toyota Entune multimedia system, recently introduced at this year’s International CES consumer electronics show.

“And unlike other industry solutions, Entune allows the driver to interact with informative and entertaining mobile content without fumbling with their phone,” added Bucci. “We offer features that our customers demand and integrate them seamlessly in the vehicle.”

Among those features will be:

* Mobile Apps—Entune will launch offering the Bing search engine to help drivers find more than 16 million points of interest, with destinations sent directly to the vehicle’s navigation system; OpenTable, capable of making reservations at any one of 15,000 restaurants across the country; MovieTickets.com, providing access to film tickets and reviews; and the ability to get customized, real-world information about traffic, fuel prices, weather, stocks and sports.
* Music—Tuning into Entune will deliver more than 750 local radio stations via iheartradio, access to the Pandora music-streaming service, XM satellite radio, HD radio and USB connectivity for personal media players.
* Voice Recognition—Entune’s best-in-class voice-recognition system is able to respond to conversational speech commands, so there’s no need to worry about memorizing thousands of specific voice directions to operate the system.

In addition, Entune can be upgraded wirelessly, so it always packs the latest applications and functionality, and it was designed to be compatible with a wide range of current cell phones.

“Toyota has always been a leader in the automotive industry, so it makes sense it would bring the latest in mobile technology to the car,” said Chris Daniels, general manager of Bing for Mobile, Microsoft Corp. “By bringing Bing Maps and Bing for Mobile technology to the car, we are helping Toyota enhance the overall in-vehicle experience to be as rich and robust as possible, which means personalizing the information to each driver’s needs.”

The new Entune multimedia system will be available in select Toyota vehicles beginning later this year.

From Toyotainthenews.com